IT Magazine – September 2007

We IT guys have never had it better. The only problem is that our clients never seem to understand us. My question is, “Do we understand our clients? Do we care about what they think?” My short answer is, “No.”

I heard a recent speech by Anu Aga, former chairperson of the Thermax Group, where she borrowed a thought from Miles Kington,“Knowledge tells you that a tomato is a fruit. Wisdom tells you not to put it in the fruit salad!”

Although she used it in a different context, I found it appropriate in the context of IT. Wise IT entrepreneurs (however much of an oxymoron that might seem) know that technology is a tomato. Their wisdom, however, tells them that it is not the business itself.

Now you’re thinking, “Who’s this guy who’s trying to get my attention – does he think we don’t know our stuff?” Let me hasten to introduce myself. My credentials are of little significance; my philosophy is what matters— sustainability, innovation, globalisation and culture are the cornerstones of successful entrepreneurship. Since I now have your attention, I am going to try my utmost to keep it.

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