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IT Magazine – November 2007

Business leaders everywhere have started caring less and less about how IT guys build an application. All they want to know, early, is what they can expect in their whole experience with the application.

You guessed right. If we were able to have them ‘interact’ with the application even before writing code, they would be more than happy to actually ‘freeze’ their expectations and live up to their word of accepting what we deliver.

What I realise, rather grudgingly, is that it would actually help even us immeasurably, to be able to deliver what we promise. For over a decade now, we’ve been hearing about how look and feel are so important to any software application. IT purists are seemingly out of their depth in this particular area; they relegate it to being the work of graphic designers or, at best interaction designers.

Thinking of look and feel as an end-of-the-pipeline ‘cosmetic’ enhancement is a blunder of gigantic implications. There is something intrinsic—which tells me that beauty is never skin deep—especially about the ‘feel’ part, which requires a paradigm shift.

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Hindustan Times – Delhi edition. Friday, September 21, 2007

Is India’s IT revolution just about cheap labor and repetitive coding? Is there a need for innovation and business orientation?

I love oxymorons, – and they have nothing to do with airy idiots – retrofuturism, hitech fashion, mass customisation, happily married … the list goes on. I’ve just added Information Technology.

Before jumping to the conclusion that this article is a proclamation of accession or another attempt at sensationalisation, I provoke you to disagree vehemently. How can IT be dead? Surely not Indian IT! The revolution has just about begun. If this were a multiple-choice question, I would answer ‘All of the above’.

While on exams, remember when we used to poke fun at a teacher who had the reputation of awarding marks by the number of extra sheets you took? How we could make the clever guys look stupid! I’m thinking that this is exactly what we’ve gone and done to Indian IT today.

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